United Sports Traders (Delhi) Private Limited (herein after called ‘UST’ in short) is a Company incorporated under the Companies Act 1913 vide incorporation No. 001467 (CIN : U74899DL1948PTC001467) on 22-09-1948 by promoter Late Sh. Baldev Sahai Kohli and Late Smt. Leela Wanti Kohli who migrated to Delhi from Greenwood Street, Sialkot City (now in Pakistan) during partition of India in 1947.
“UST” was incorporated in India by taking over the business of SIALKOT ____of Greenwood Street, Sialkot City (now in PAKISTAN) (a sports firm of proprietor Sh. Baldev Sahai Kohli).
UST is the registered trade mark registered under the Act of the land
—UST ENGLISH WILLOW CRICKET BATS—
Eminence in experience, expertise and legacy of knowledge passed on from late Sh. Baldev Sahai Kohli (Mg. Director) and Late Sh. Vijay Mohan Kohli (Director) is the main strength of KOHLI PARIWAR for efficiently and effectively managing quality manufacturing of both ENGLISH WILLOW & KASHMIR WILLOW CRICKET BATS and other sports equipment.
We have being the only unit in Delhi directly importing Salix Alba Caerulea (English Willow Clefts) from Essex (England).
Backed with all the expertise, experience, knowledge, know-how, full-time skilled craft-men in our factory managed by highly motivated team of professionals guided by the policies of our Late Managing Director Shri Baldev Sahai Kohli Jee and Late Director Sh. Vijay Mohan Kohli Jee have pioneered the precisioned manufacturing, retailing and exporting of Cricket Bats including other sports equipment.
Quality, service and initiative have always been the company’s hallmarks. Customers returning to buy UST Cricket Bats and other UST equipment, sending in their testimonials, recommending to friends and others – speaks volumes about their satisfaction with quality and price.
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SALES OPERATIONS HEAD
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IT DEPARTMENT HEAD
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